PORTFOLIO
Project | 01
'The Art of Security'| German Exhibition
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We wanted to position ourselves as the premium brand at a security exhibition. I came up with the concept based on an art gallery and designed a stand experience that would shine in a sea of cold and sterile security products and solutions. The event was a huge success, with many valuable leads generated and a lot of media attention.
Project | 02
The New Worker | Brand Identity, Brand Guide, Website
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I was briefed to create a new company brand identity, a supporting brand guide and a start-up website for the New Worker. I came up with the concept and corporate identity, which I rolled out into a comprehensive brand guideline manual and designed their introduction website. I also wrote the copy for the website, using researched SEO terms.
Project | 03
Lifeline Boost | Product Launch
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One of my product launches was an accessory to our existing best-selling range of access gates. I came up with the concept, mood boards, and art directed the 4-day film and photography shoot with a UK-based production house. I also selected the voice-over, wrote the script and hand-picked the music. The video is one piece of content in a pack of other launch materials, such as an online landing page, product page, brochures and sales support. A press release accompanied this as well. I coordinated the global launch in 9 languages.
Project | 04
Brand Guide | Corporate Rebranding
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In 2019 I was tasked with a complete corporate rebranding to modernise our image and secure our market position as leaders. I researched and created a series of brand guides, including creative, tone of voice, corporate and audiovisual. Every element in our business had to be reworked and communicated to the global organisation. At the same time as this, I also set up a global brand portal in Canva and was responsible for creating all the templates there and doing the training (including branded user manuals).
Project | 05
'Our Manifesto' | Corporate Movie
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As part of our core content upgrade, I was responsible for producing a new corporate movie. This was done over half a year and included a beautifully crafted and worded manifesto - reinforcing the updated brand promise (done just prior to this content) and our brand values. The manifesto was filmed in 5 locations using our own people and no actors. I did the script, casting, location scouting and art direction. It is something everyone is very proud of (and I love seeing my cat in the bathroom scene ;-)
Project | 06
South African Wines | Logo and Social Media
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This logo I designed to reflect the diversity of the land in which I was born. The company imports top quality wines from South Africa into the UK. The colours mirror the flag of the country. Along with the logo, I have also designed a full corporate identity and we are in the process of creating packaging.
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I plan, schedule and manage all the social media channels and ensure the content is engaging, inspiring and unique.
Project | 07
Orbit TriSens Campaign Images | Launch
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in 2022 we launched a revolving door which had not been installed anywhere yet. We needed to create a realistic set of images based on high-end renders, real models, placed into specified market segments (stock image backplates). I came up with the idea, did the sketches, and together with Marjan van Nus from Slice of Image and photographer Remko Kraaijeveld we achieved this. I project managed this shoot from casting the models, sourcing the props, specifying the wardrobe and briefing the entire concept. On the shoot I helped with styling and art direction. Six market segment images and one key campaign image were created and used for digital marketing, product brochures and sales support.